As announced on Twitter, Keighly said to expect a “spectacular showcase event filled with video game announcements, news and surprises.” To see this content please enable targeting cookies. Manage cookie settings We’ll see you live on Tuesday, August 24 for a spectacular showcase event filled with video game announcements, news and surprises. More news later this summer! pic.twitter.com/yJMVDmW7nK — Geoff Keighley (@geoffkeighley) March 18, 2021 Last year’s online event attracted 10,000,000 viewers during the show, which was taken online due to the COVID-19 pandemic. The show will be a hybrid event and will take place from Wednesday, August 25 until Sunday, August 29 in Cologne and online.